What to expect in 2018
Nel told MyBroadband there have been a few consolidations in 2017 that will come to fruition next year, and consumers will reap the benefits.
“South Africa is still a tumultuous market for any businesses to operate in, but uncertainty only fuels classifieds from the ground up,” he said.
“A weaker economic outlook and high unemployment creates greater consumer interest and participation in the space, because of the ease of entry and associated cost savings.”
This should see new players enter the market, coupled with increased marketing spend and investment from established businesses.
Nel said Gumtree will also remain true to its goal of helping South Africans trade successfully.
“We’ve been the number one classifieds platform in terms of our size and popularity for a number of years now, but we’ve never taken that for granted.”
“2018 will see a renewed focus on the quality of the user experience, their needs, concerns, and goals.”
The platform will also offer its clients improved advertising services through Gumtree Media.
“South Africa is on the cusp of a new, smarter era of online advertising and Gumtree will lead the charge,” said Nel.