New data from Lightstone Explore reveals which shopping malls in South Africa drew in the most foot traffic over the 2017 festive season.
The information was included in the group’s festive season review, which together with car tracking group Tracker, looked at the movement of over 150,000 drivers and travellers between 1 and 31 December 2017.
While the likes of Black Friday may drive a lot more foot traffic to malls with the lure of specials and sales, the December festive period is still the time when shops see the most visits. “Most individuals will visit a mall at least once during the holiday period,” Lightstone said.
The below graph rates the most visited shopping centres over December 2017:
Sandton City in Johannesburg ranks as the most visited mall, with over 44,600 people passing through over December – a 3% increase from the norm.
However, it’s malls like Gateway and The Pavilion in Durban, where the biggest jumps are seen.
“The increase in number of visits indicates the escalation from November to December 2017, while it is expected that the number of visits increase at the coast with the migration of inland visitors,” Lightstone said.
Dwell Time percentages indicate the increase in the duration of visits in specific centres with Gateway Theatre of Shopping achieving the highest lift. This can be credited mostly to its sheer size but also to the mix of offerings the shopping centre has for the entire family, the data group said.